What are Data Capture Questions?
Data capture questions (DCQs) are a powerful and vital tool for businesses to maximise data optimisation, enhance consumer experiences, and drive business growth effectively.
The Nuweb platform offers the flexibility to create and implement any question throughout the customer journey, tailored to specific events. Whether it's a basic inquiry for customers to provide their zip or postcode while setting up an account, a prompt to review and accept terms & conditions during ticket or product purchase, or even inquiries about menu preferences before ticket download, the platform accommodates diverse questioning scenarios.
By utilising DCQs, businesses can gather valuable information that aligns with their operational goals and objectives. For instance, capturing zip or postcode data during account creation allows for targeted marketing campaigns and regional analysis. Presenting terms & conditions ensures legal compliance and establishes clear expectations between the business and customers.
Additionally, DCQs enable businesses to gather insights into customer preferences and requirements. By asking about menu choices in advance, businesses can personalise experiences and accommodate dietary restrictions during events.
This empowers businesses to seamlessly create and incorporate custom DCQs, enabling them to harness actionable data, make informed decisions, elevate customer satisfaction, and foster sustainable business growth.
Global Data Capture Questions
The Nuweb platform allows for the creation and application of any data capture question as a Global question. This flexibility enables you to gather specific information from customers during various stages of interaction.
For instance, during the "Initial registration" process, you can request customers to provide their zip or postcode, thereby capturing relevant geographic data. Additionally, prompts to review and accept terms & conditions could be implemented for every purchase, ensuring legal compliance and establishing clear customer agreement.
By default, the platform offers a set of pre-existing questions, including Full name, Date of birth, Address fields, Phone number, Title, and Billing address. Although initially disabled, you have the option to enable and make these questions mandatory during the customer account creation process, by selecting the relevant toggle on the page.