This lists all Page & content tracking events and parameters in the Ticketshop:

#visit

Tracks a page view event. TikTok Pixel tracks page visits automatically.

Property name	Platform	Description
event	Google	Identifies the type of event. Its value is always `page_view`.
page_referrer	Google Meta Pixel Spotify Pixel X Pixel	The page the user came from.
page_location	Google Meta Pixel Spotify Pixel X Pixel	Full URL of the current page.
event	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier that can be edited in admin per event. By default it’s the same as action.
action	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier for Meta Pixel. Its value is always `PageView`

#productImpression

Tracks events displayed on a listing.

Property name	Platform	Description
event	Google	Identifies the type of event. Its value is always `product_impression`.
product_list	Google	Returns an array of event data for the impression.
currency	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	ISO currency code (e.g., 'USD', 'EUR').
contents	Meta Pixel TikTok Pixel X Pixel	Returns an array of event data for the impression.
line_items	Spotify Pixel	Returns an array of event data for the impression.
event	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier that can be edited in admin per event. By default it’s the same as action.
action	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier for Meta Pixel. Its value is always `ProductImpression`

#viewItemList

Tracks when a user views a list of items on an event page.

Property name	Platform	Description
event	Google	Identifies the type of event. Its value is always `view_item_list`.
item_list_id	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Internal identifier of the event visited.
item_list_name	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Name of the event
items	Google	Array of individual sale item data.
contents	Meta Pixel TikTok Pixel X Pixel X Pixel	Array of individual sale item data.
line_items	Spotify Pixel	Returns an array of event data for the impression.
event	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier that can be edited in admin per event. By default it’s the same as action.
action	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier for Meta Pixel. Its value is always `viewItemList`

#productDetailImpression

Tracks when a user lands on the event detail page.

Property name	Platform	Description
event	Google	Identifies the type of event. Its value is always `product_detail`.
product_id	Google	Internal identifier of the event visited.
product_name	Google	Name of the event
contents	Meta Pixel TikTok Pixel X Pixel	Array of event data.
line_items	Spotify Pixel	Returns an array of event data for the impression.
event	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier that can be edited in admin per event. By default it’s the same as action.
action	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier for Meta Pixel. Its value is always `productDetailImpression`

#productClick

Tracks when a user clicks on an event link.

Property name	Platform	Description
event	Google	Identifies the type of event. Its value is always `product_click`.
product_id	Google	Internal identifier of the event visited.
product_name	Google	Name of the event
contents	Meta Pixel TikTok Pixel X Pixel	Array of event data.
line_items	Spotify Pixel	Returns an array of event data for the impression.
event	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier that can be edited in admin per event. By default it’s the same as action. For TikTok the default is `ClickButton`.
action	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier for Meta Pixel. Its value is always `productClick`

#Customer Authentication

#login

Tracks a customer login action.

Property name	Platform	Description
event	Google	Identifies the type of event. Its value is always `login`.
method	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Login method (e.g., google, facebook, or email).
user_id	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Customer identifier
city	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	City name of the customer, if available.
last_visit	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Date of last login
event	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier that can be edited in admin per event. By default it’s the same as action.
action	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier for Meta Pixel. Its value is always `login`

#register

Tracks a customer registration event.

Property name	Platform	Description
event	Google	Identifies the type of event. Its value is always `sign_up`.
method	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Login method (e.g., google, facebook, or email).
user_id	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Customer identifier
city	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	City name of the customer, if available.
event	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier that can be edited in admin per event. By default it’s the same as action. For Meta & TikTok the default is `CompleteRegistration`.
action	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier for Meta Pixel. Its value is always `register`

#logout

Tracks when a customer logs out. Does not track session timeout.

Property name	Platform	Description
event	Google	Identifies the type of event. Its value is always `logout`.
user_id	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Customer identifier
event	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier that can be edited in admin per event. By default it’s the same as action.
action	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier for Meta Pixel. Its value is always `logout`

#Checkout flow

#addToBasket

Tracks when items are added to the basket. For Spotify Pixel this will fire for each item added.

Property name	Platform	Description
event	Google	Identifies the type of event. Its value is always `add_to_cart`.
currency	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	ISO currency code (e.g., 'USD', 'EUR').
value	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Total value of added items.
items	Google	Array of added item data.
contents	Meta Pixel TikTok Pixel X Pixel	Array of sale item data.
content_ids	TikTok Pixel	Array of sale item unique identifiers.
product_id	Spotify Pixel	Sale item identification.
product_name	Spotify Pixel	Sale item name.
product_type	Spotify Pixel	Sale item type.
quantity	Spotify Pixel	Quantity added.
value	Spotify Pixel	Unit price
total_price	Spotify Pixel	Total price
variant_name	Spotify Pixel	Sale item tags
event	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier that can be edited in admin per event. By default it’s the same as action. For Meta & TikTok the default is `AddToCart`, for Spotify it is `addtocart`.
action	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier for Meta Pixel. Its value is always `addToBasket`

#removeFromBasket

Tracks when items are removed from the basket.

Property name	Platform	Description
event	Google	Identifies the type of event. Its value is always `remove_from_cart`.
currency	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	ISO currency code (e.g., 'USD', 'EUR').
value	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Total value of removed items.
items	Google	Array of removed item data.
contents	Meta Pixel TikTok Pixel X Pixel	Array of removed sale item data.
content_ids	TikTok Pixel	Array of sale item unique identifiers.
line_items	Spotify Pixel	Returns an array of event data for the impression.
event	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier that can be edited in admin per event. By default it’s the same as action.
action	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier for Meta Pixel. Its value is always `removeFromBasket`

#checkout

Tracks progress in the checkout flow.

Property name	Platform	Description
event	Google	Identifies the type of event. Its value is always `begin_checkout`.
currency	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	ISO currency code (e.g., 'USD', 'EUR').
value	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Basket total.
items	Google	Array of item data in basket.
contents	Meta Pixel TikTok Pixel X Pixel	Array of sale item data.
content_ids	TikTok Pixel	Array of sale item unique identifiers.
line_items	Spotify Pixel	Returns an array of event data for the impression.
step	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Current checkout step, represented as a number.
is_new_customer	Spotify Pixel	Returns true, if customer has registered today.
discount_code	Spotify Pixel	Applied discount code.
event	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier that can be edited in admin per event. By default it’s the same as action. For Meta & TikTok the default is `InitiateCheckout`.
action	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier for Meta Pixel. Its value is always `checkout`

#checkoutOption

Tracks a specific checkout option selection.

Property name	Platform	Description
event	Google	Identifies the type of event. Its value is always `checkout_option`.
checkout_option	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Object containing event information. `{ actionField: { step: step, option: option } }` step: Current checkout step, represented as a number. option: Selected checkout option, related to payment gateway, delivery and billing information, etc.
event	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier that can be edited in admin per event. By default it’s the same as action.
action	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier for Meta Pixel. Its value is always `checkoutOption`

#purchase

Tracks a completed purchase.

Property name	Platform	Description
event	Google	Identifies the type of event. Its value is always `purchase`.
currency	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	ISO currency code (e.g., 'USD', 'EUR').
value	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Total order value.
transaction_id	Google	Order reference of purchase.
order_id	Spotify Pixel	Order reference of purchase.
is_new_customer	Spotify Pixel	Returns true, if customer has registered today.
discount_code	Spotify Pixel	Applied discount code.
items	Google	Array of purchased items.
contents	Meta Pixel TikTok Pixel X Pixel	Array of sale item data.
content_ids	TikTok Pixel	Array of sale item unique identifiers.
line_items	Spotify Pixel	Returns an array of event data for the impression.
event	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier that can be edited in admin per event. By default it’s the same as action. For Meta the default is `Purchase`, for TikTok it is `PlaceAnOrder`.
action	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier for Meta Pixel. Its value is always `purchase`

#checkoutError

Tracks an error during the purchase process.

Property name	Platform	Description
event	Google	Identifies the type of event. Its value is always `purchase_error`.
error_description	Google	Description of the error.
transaction_id	Google	Reference of current reservation.
status	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Description of the error.
event	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier that can be edited in admin per event. By default it’s the same as action.
action	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier for Meta Pixel. Its value is always `checkoutError`

#addShippingInfo

Tracks when a user adds their shipping information.

Property name	Platform	Description
event	Google	Identifies the type of event. Its value is always `add_shipping_info`.
currency	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	ISO currency code (e.g., 'USD', 'EUR').
value	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Basket total.
items	Google	Array of item data in basket.
contents	Meta Pixel TikTok Pixel X Pixel	Array of sale item data.
content_ids	TikTok Pixel	Array of sale item unique identifiers.
line_items	Spotify Pixel	Returns an array of event data for the impression.
event	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier that can be edited in admin per event. By default it’s the same as action.
action	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier for Meta Pixel. Its value is always `addShippingInfo`

#refundOrder

Tracks when a user requests or processes a refund.

Property name	Platform	Description
event	Google	Identifies the type of event. Its value is always `refund`.
currency	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	ISO currency code (e.g., 'USD', 'EUR').
transaction_id	Google	Order reference.
value	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Total value of order.
event	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier that can be edited in admin per event. By default it’s the same as action.
action	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier for Meta Pixel. Its value is always `refundOrder`

#viewCart

Tracks when a user views their basket.

Property name	Platform	Description
event	Google	Identifies the type of event. Its value is always `view_cart`.
currency	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Description of the error.
value	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Basket total.
items	Google	Array of item data in basket.
contents	Meta Pixel TikTok Pixel X Pixel	Array of sale item data.
line_items	Spotify Pixel	Returns an array of event data for the impression.
event	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier that can be edited in admin per event. By default it’s the same as action.
action	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier for Meta Pixel. Its value is always `viewCart`

#selectPromotion

Tracks when a discount code is applied by the customer.

Property name	Platform	Description
event	Google	Identifies the type of event. Its value is always `selectPromotion`.
promotion_name	Google Spotify Pixel TikTok Pixel X Pixel	Discount code applied.
content_name	Meta Pixel	Discount code applied.
event	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier that can be edited in admin per event. By default it’s the same as action.
action	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier for Meta Pixel. Its value is always `selectPromotion`

#shareEvent

Tracks when a user shares an event.

Property name	Platform	Description
event	Google	Identifies the type of event. Its value is always `share`.
method	Google Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Sharing method used (e.g., Facebook, email).
event	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier that can be edited in admin per event. By default it’s the same as action.
action	Meta Pixel Spotify Pixel TikTok Pixel X Pixel	Event identifier for Meta Pixel. Its value is always `shareEvent`

#Global properties

These properties are available on every event mentioned above.

Property name	Platform	Description
currency	Meta Pixel Spotify Pixel Spotify Pixel TikTok Pixel X Pixel	ISO currency code (e.g., 'USD', 'EUR').
conversion_id	Meta Pixel Spotify Pixel Spotify Pixel TikTok Pixel X Pixel	Order or reservation reference
email_address	Meta Pixel X Pixel	Email address of the customer.
email	Spotify Pixel TikTok Pixel	Email address of the customer.
phone_number	Meta Pixel Spotify Pixel Spotify Pixel TikTok Pixel X Pixel	Phone number of the customer.
event	Meta Pixel Spotify Pixel	Event identifier that can be edited in admin per event. By default it’s the same as action.
action	Meta Pixel Spotify Pixel	Event identifier for Meta Pixel. See value depending on tracking action.

#Property breakdowns

#product_list

An array containing a list of events, with the following properties:

Property name	Platform	Description
product_name	Google	Event name
product_id	Google	Unique identifier of the event
category	Google	Event tags, separated by a comma

#items

An array containing a list of sale items, with the following properties:

Property name	Platform	Description
item_name	Google	Sale item name
item_id	Google	Unique identifier of the sale item

#contents

An array containing a list of items. In context this could be an event or a sale item. Properties:

Property name	Platform	Description
content_name	Meta Pixel X Pixel	Item name
content_ids	Meta Pixel	Array of unique identifiers of the item.
content_id	TikTok Pixel X Pixel	Unique identifier of the item.
content_category	Meta Pixel	Tags, separated by a comma
category	TikTok Pixel X Pixel	Tags, separated by a comma

#line_items