27. Notifications - Email Types

Edited

A complete reference of every email the platform sends, when it is triggered, and who receives it.

Overview

This page catalogues every email the platform sends. Each entry describes what triggers the email, who receives it, and any conditions that affect whether it is sent. Use this as a reference when you need to understand what emails your customers or staff are receiving.

All emails listed here can have their content customised through the website text manager. See Customising Emails for details.

Customer Emails

These emails are sent to the people who purchase items, receive transfers, or interact with the shop.

Order Confirmation

Sent to the purchaser when an order is completed successfully. Contains the order reference, a summary of purchased items grouped by event, download links for tickets and QR codes, and calendar links.

Detail

Value

Triggered by

Successful checkout (shop or box office)

Recipient

The email address on the order

Subject

Thanks for your order \[reference]

Conditions

Not sent if confirmation emails are disabled for the channel (see Disabling Confirmation Emails)

If an order contains items from multiple events and the Dispatch confirmation email per inventory source setting is enabled, the customer receives a separate confirmation email for each event rather than a single combined email.

Reservation Confirmation

Sent when a customer places a reservation that requires approval before payment. Lets the customer know their reservation has been received and will be reviewed.

Detail

Value

Triggered by

Reservation submitted for items requiring approval

Recipient

The email address on the reservation

Subject

Your reservation is confirmed \[reference]

Conditions

Not sent if confirmation emails are disabled for the channel

Payment Link

Sent when an admin creates a payment link for a customer, or when a reservation is approved and payment is required. Contains the amount due and a link to complete payment.

Detail

Value

Triggered by

Reservation approved with payment required, or manual payment link creation

Recipient

The email address on the order

Subject

\[Company] has requested a payment

If the reservation has an expiry date, the email includes a warning: Your reservation will expire on \[date].

Deposit Received

Sent when a deposit payment is received for a partially paid order. Confirms the deposit amount and provides a link to pay the remaining balance.

Detail

Value

Triggered by

Deposit payment processed

Recipient

The email address on the order

Subject

\[Company] has received your deposit

Tax Receipt

Sent when a tax receipt is generated for an order. Can include an attached PDF if the company has that feature enabled.

Detail

Value

Triggered by

Tax receipt generated (automatic or manual)

Recipient

The email address on the order

Conditions

Not sent if Disable tax receipt emails is enabled in company settings

Refund Confirmation

Sent when items on a customer's order are refunded. Describes which items were refunded and confirms the refund method.

Detail

Value

Triggered by

Refund processed (individual or bulk)

Recipient

The email address on the order

Subject

Refund confirmation

The email content differs depending on the refund method. Refunds to the original payment method state that the refund will be issued to the customer's original payment method. Refunds to account balance state that the refund will be issued to the customer's account balance.

Cancellation Confirmation

Sent when items on an order are cancelled without a refund. Lists the cancelled items and confirms they are no longer valid.

Detail

Value

Triggered by

Order items cancelled

Recipient

The email address on the order

Subject

Order cancellation confirmation

Claim Your Items

Sent to a transfer recipient when someone shares items with them. Contains the sender's name, the items being transferred, and a button to claim the items.

Detail

Value

Triggered by

Item transfer created (sent on the scheduled transfer date, or immediately for instant transfers)

Recipient

The transfer recipient's email address

Subject

\[Sender] has sent you an item for \[event]

For scheduled transfers, the email is sent when the transfer date arrives, not when the transfer is created. A background process checks for pending transfers and sends notification emails as they become due.

Item Approved

Sent when individual items on a reservation are approved. Confirms which items were approved and provides next steps.

Detail

Value

Triggered by

Admin approves individual items on a reservation

Recipient

The email address on the order

Subject

Guest list confirmation for \[event]

Item Rejected

Sent when individual items on a reservation are rejected.

Detail

Value

Triggered by

Admin rejects individual items on a reservation

Recipient

The email address on the order

Subject

Sorry, your reservation for \[item] has not been successful

Order Rejected

Sent when an entire reservation is rejected.

Detail

Value

Triggered by

Admin rejects an entire reservation

Recipient

The email address on the order

Subject

Your reservation has been rejected

Reservation Approved (Payment Required)

Sent when a reservation is approved and the customer needs to pay. Includes a payment link.

Detail

Value

Triggered by

Admin approves a reservation with outstanding payment

Recipient

The email address on the order

Subject

Your reservation has been approved, it's time to pay

Payment Failure

Sent when a payment attempt fails during checkout. Lets the customer know they should try again.

Detail

Value

Triggered by

Failed payment attempt

Recipient

The email address on the order

Subject

Payment failure for order \[reference]

Event Reminder

Sent automatically before an event takes place to remind attendees and provide download links for their tickets.

Detail

Value

Triggered by

Automatic - a configurable number of hours before the event start time

Recipient

Each attendee with items for the event

Subject

You have an upcoming event - \[event name]

Conditions

Only sent if automatic reminder emails are enabled

Deferred Tickets

Sent when tickets that were withheld at the time of purchase become available for download.

Detail

Value

Triggered by

Automatic - when the deferred ticket release date arrives

Recipient

Each attendee whose tickets are now available

Subject

Your tickets are ready to download for \[event name]

Order Item Reallocated

Sent when an attendee's seat or space is moved to a different location.

Detail

Value

Triggered by

Admin reallocates a customer's seat or space

Recipient

The email address on the order

Added to Customer Group

Sent when a customer is added to a customer group, welcoming them and explaining any benefits.

Detail

Value

Triggered by

Customer added to a customer group (when welcome email is enabled for the group)

Recipient

The customer's email address

Subject

You have been added to \[group name]

Account Verification

Sent when a customer needs to verify their email address to complete their account setup.

Detail

Value

Triggered by

Account creation during checkout or registration

Recipient

The customer's email address

Subject

Verify your account with \[platform]

Complete Your Account

Sent when a customer account is created on their behalf (e.g. during a data import) and they need to set a password.

Detail

Value

Triggered by

Customer imported or account created by an admin

Recipient

The customer's email address

Subject

Finish setting up your account with \[platform]

Password Reset

Sent when a customer requests a password reset.

Detail

Value

Triggered by

Customer requests password reset

Recipient

The customer's email address

Subject

Reset your \[platform] password

Admin and Staff Emails

These emails are sent to event organisers, administrators, and staff to keep them informed of activity.

Purchase Summary Notification

Sent to designated staff members whenever a purchase is made for their event. Contains a summary of the order including the customer name, items purchased, and total.

Detail

Value

Triggered by

Order completed for an event with purchase summary emails enabled

Recipient

The email addresses configured in the event's email preferences

Subject

\[Customer] has just purchased \[count] items

Conditions

Only sent if Send purchase summary email is enabled for the event

An enriched variant is available that includes additional detail such as billing address, customer address, and data capture responses. Enable this via Enable enriched purchase notifications in company settings.

Event Approval Requested

Sent to approval recipients when a user requests approval to publish an event. Contains the event name, the requesting user, and a link to review the event.

Detail

Value

Triggered by

User requests publishing approval for an event

Recipient

The email addresses configured in Event approval email(s) in company settings

Subject

Event approval request: \[event name]

Conditions

Only sent if approval email addresses are configured

See Event Approvals for the full approval workflow.

Event Approval Request Sent

Confirmation sent to the user who requested approval, confirming their request was submitted.

Detail

Value

Triggered by

User requests publishing approval for an event

Recipient

The user who requested approval

Subject

Event approval request sent: \[event name]

Conditions

Only sent if approval email addresses are configured

Event Approved

Sent to the user(s) who requested approval when their event is approved and published.

Detail

Value

Triggered by

Approver publishes the event

Recipient

All users who requested approval for the event

Subject

Your event "\[event name]" was approved

Event Rejected

Sent to the user(s) who requested approval when their event is rejected. Includes the rejection reason.

Detail

Value

Triggered by

Approver rejects the event

Recipient

All users who requested approval for the event

Subject

Your event "\[event name]" was rejected

Event Creation Notification

Sent to designated recipients when a new event is created or copied. Used to notify hub-level administrators of new event activity.

Detail

Value

Triggered by

Event created or copied

Recipient

The email addresses configured in the company's Event creation notification setting

Subject

Event creation notification

Conditions

Only sent if Send event creation notification email is enabled for the company

Bulk Refund Summary

Sent after a bulk refund operation completes, summarising the results.

Detail

Value

Triggered by

Bulk refund operation completes

Recipient

The admin who initiated the bulk refund

Subject

Bulk refund summary

System Emails

These emails are sent to system administrators for operational purposes. They are not configurable through the standard notification settings.

Email

Trigger

Description

Report export ready

Report export completes

Contains a download link for the exported report

Report export failed

Report export fails

Notifies the user that their export could not be completed

Scheduled report ready

Scheduled report completes

Delivers the scheduled report to the configured recipient

Scheduled report failed

Scheduled report fails

Notifies the recipient that the scheduled report could not be generated

Related Pages

  • Email Settings - Configure which emails are sent

  • Customising Emails - Change email content

  • Sending Emails - Send and resend emails manually

  • Email Logs - Track delivery status

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