09. Utilities - Sales Dashboards

Monitor real-time sales activity, capacity, and customer behaviour across your events with live, widget-driven dashboards.

Sales dashboards give you real-time operational visibility into what is happening across your events right now -- who is shopping, how fast orders are completing, how much revenue has come in, and how capacity is tracking. They are designed for live monitoring during on-sales and event days, not for post-event reporting or data exports.

Dashboards are widget-driven. You choose which data panels to display, arrange them in a layout that suits your workflow, and the dashboard auto-refreshes to keep everything current. There are three dashboard levels, each scoped to a different view of your data:

Sales dashboards require the FEATURE\SALES\DASHBOARDS feature flag to be enabled for your company. This is controlled by your reseller and cannot be self-managed. You also need the VIEW\DEFAULT\REPORTS permission to access dashboards.

Each sales dashboard has two main areas: widgets at the top and data tables below.

Widgets are compact, focused panels that surface a single metric or trend. Data tables provide a structured breakdown of events and inventory items with capacity and revenue figures.

The tables shown depend on which dashboard you are viewing:

• Company sales dashboard -- An events table showing each event with capacity bars that visualise the breakdown of sold, reserved, and complimentary items.

• Event and schedule sales dashboards -- An events table plus an inventory items table with per-item sales breakdowns and revenue figures.

On the schedule sales dashboard, you can optionally filter to a specific event within the schedule.

You can add any combination of the following widgets to your dashboard:

The Customer sentiment widget requires an additional reseller-level feature flag and may also be disabled per company. If you do not see it as an option, contact your reseller.

Click Edit widgets to enter edit mode, where you can configure the dashboard layout and choose which widgets to display.

Use Dashboard columns to set how many columns widgets are arranged in. You can choose between 1 and 6 columns depending on your screen size and how many widgets you want visible at once.

Click Add new widget to add a widget to your dashboard. Each widget can also be removed individually from the edit view. Widgets can be dragged and reordered to arrange them in the order that matters most to you.

Use Refresh rate to control how frequently the dashboard fetches new data. The available intervals are:

Auto-refresh only runs while the browser tab is in focus. If you switch to another tab, refreshes pause and resume when you return. This prevents unnecessary server load when you are not actively watching the dashboard.

Dashboards show a Last refreshed indicator displaying the relative time since data was last updated (e.g. "a few seconds ago", "1 minute ago"). This helps you gauge how current the figures are.

In addition to auto-refresh, you can click the refresh button in the dashboard header at any time to pull the latest data immediately. This is useful if you have just made a change and want to see its effect without waiting for the next automatic cycle.

The company sales dashboard provides a high-level view across all your events. Navigate to the admin home dashboard to access it.

This is the right starting point when you want to understand overall sales performance without drilling into individual events. The events table shows each event with a capacity bar, so you can quickly spot which events are selling well and which have availability remaining.

From here, you can click through to an individual event's sales dashboard for more detail.

The event sales dashboard focuses on a single event. Access it from the event dashboard page.

This is where you monitor a specific on-sale or event day. In addition to widgets showing real-time metrics, the data tables break down sales by inventory item -- showing you exactly which ticket types or products are moving, their capacity status, and revenue generated.

The event dashboard includes a visual capacity breakdown across price bands:

The schedule sales dashboard aggregates data across all events within a schedule. Access it from the schedule view.

This is useful when you run recurring events (e.g. a weekly show or a festival with multiple dates) and want to see combined performance. You can optionally filter to a specific event within the schedule if you need to narrow the view.

Sales dashboards and reports serve different purposes:

Use dashboards when you need to watch what is happening now. Use reports when you need to analyse what happened, export data, or set up recurring deliveries.

• Reporting: Fundamentals

• Reporting: Default Reports